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Research papers

Organisational culture and marketing efficiency

This paper discusses the significance of various theoretical and methodological approaches to the concept of organisational culture with respect to the marketing activities of a company. Emphasis is placed on the marketing staff’s function as a...

Catalogue: ESOMAR Congress 1988
Authors: Ulli Arnold, Andras Bauer
September 1, 1988
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Citation

Arnold and Bauer (1988a, September 01). Organisational culture and marketing efficiency. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/organisational-culture-and-marketing-efficiency